Aruna Arya knows how important it is to find your own voice and outlet of expression. Born the sixth child to a conservative Indian family, Ms. Arya spent the first part of her life in the busy city of Kolkata, often dubbed the ‘city of joy’.
Her interest in the fashion and textiles industry dates back to her primary education, during which she became completely consumed with beauty and design. She often fondly recalls her days of history class back in high school, where she was more interested in what certain important figures were wearing rather than the societal function that they had played. She began to recognize the influence that appearance had on how one was viewed not only by their peers, but on the legacy that one might leave. She specifically remembers, with a laugh, how she had often wondered as a child whether or not Gandhi’s hand woven khakhi had made him seem more elegant than the sophisticated plaid Burberry trench coat spoted by the English soldiers. Ms. Arya knew, even as a girl, that she would only be cut out to one day work in the fashion industry.
Ms. Arya completed her under graduated degree in English literature while still in India and took it as her initial journey into artistic expression. But soon she replaced the books with threads and fabrics instead, and thus began her dive into the fashion world.
Ms. Arya soon became a recognized face in the fashion world at home, having helped design for various Indian textile firms, she also worked as a free-lance fashion designer and consultant, and even won a local runway design contest. However, it was not until she moved to San Francisco, California, USA, that Ms. Arya started making serious plans to launch her own label and store.
Finally the time arrived in April 2012 when her dream venture was put alive in Princeton, NJ and was served to the locals. With the firm message of :
“Disobey fashion rules and do yourself a favor”